Reach 52 Partnership

Strengthening Community Health in Banten with reach52 – Johnson & Johnson (Wave 2021)

In 2021, Penabulu Wikara partnered with reach52, a health-tech organization focused on underserved communities, to implement a groundbreaking project funded by Johnson & Johnson Global Community Impact (Wave 2021). The initiative aimed to empower Community Health Workers (CHWs) in rural Serang Regency, Banten Province through digital health innovations and hands-on training. As the local implementation partner, Penabulu Wikara supported ground operations, stakeholder engagement, and training facilitation—bridging international health technology with community-level action.
What We Did Together

• 👩‍⚕️ 500 CHWs Trained
  Comprehensive modules were delivered on maternal and child health (MCH), non-communicable diseases (NCDs), and infectious diseases—enhancing clinical and community health knowledge.
• 📲 Offline-First Digital Tools Deployed
  CHWs were introduced to reach52’s mobile health platform, allowing for data collection, patient screening, and health education even in areas with limited internet access.
• 🧑‍🤝‍🧑 12,880 Residents Engaged
  CHWs actively conducted community outreach, raising health awareness and delivering basic healthcare services directly to households.
• ❤️ 2,747 Screenings Conducted
  Including 860 maternal and child health (MCH) screenings and 1,887 NCD checks such as blood pressure and blood glucose measurements.

This collaboration led to improved health service delivery in remote communities— 91% of CHWs reported better access to medical tools, while 88% felt more connected to the health system through digital tools. Residents appreciated the new access to screening services, and early detection efforts led many to seek timely treatment.

Expanding Digital Health Access in Banten with reach52 – Johnson & Johnson (Wave 2022)

In 2023–2024, Penabulu Wikara continued its impactful collaboration with reach52 in a second wave of support from Johnson & Johnson Global Community Impact (Wave 2022). This phase focused on deepening and scaling digital health access in Serang Regency and Tangerang Regency, Banten Province, Indonesia—reaching communities often excluded from formal health systems. As the trusted implementation partner, Penabulu Wikara coordinated local engagement, training, and stakeholder collaboration to ensure this expansion was deeply rooted in the needs and realities of rural residents.

• 👩‍⚕️ 900 CHWs Trained
  Community Health Workers were upskilled in key topics such as COVID-19, Tuberculosis, Mental Health, Maternal & Child Health (MCH), Nutrition, and NCDs (diabetes & hypertension). All CHWs completed post-training assessments before field deployment.
• 📲 Technology-Enabled Engagement
  CHWs used the reach52 Access mobile platform to guide one-on-one house visits, deliver personalized health education via the Assist Prompt feature, and support referrals to local health facilities.
• 🧑‍🤝‍🧑 177,813 Residents Engaged
  Through door-to-door health awareness campaigns, CHWs conducted deep engagement with nearly 180,000 residents, increasing health literacy and access.
• ❤️ 205,589 Screenings Conducted
  Residents received on-site health checks, including blood pressure and blood glucose screenings. Mass events also brought in hundreds of attendees for health talks and risk assessments.

• 69% of residents reported improved health-seeking behavior after CHW visits.
• CHWs showed increased knowledge post-training, particularly in NCDs (63%) and MCH (57%).
• Residents at risk for diabetes, hypertension, and other conditions followed up on referrals and sought further care.

Expanding Access to Vision Care in Serang with reach52 – Essilor Partnership

In collaboration with Essilor and reach52, Penabulu Wikara supported a community-focused initiative in Serang Regency, Banten, aimed at raising awareness and improving access to affordable vision care for low-income residents. This program introduced a social business model combining community education with accessible vision products.

As the local implementation partner, Penabulu Wikara played a key role in community outreach and coordination, helping integrate CHW-led health promotion with partner store engagement for vision screening and product access.

• 👓 40 Community Health Workers Trained
  Female CHWs aged 23–60 received training based on WHO guidelines and Essilor materials, covering eye conditions, screening protocols, and referral pathways.
• 🚪 4,381 Residents Engaged
  Through door-to-door visits, CHWs interviewed residents aged 40+ to assess vision needs and refer them either to partner shops for glasses or to eye specialists at local Puskesmas.
• 🛍️ 6 Partner Stores Onboarded
  Local pharmacies and optical shops were trained, stocked with 40 units of Essilor glasses, and connected to the reach52 digital system for referrals and stock management.

• 3,802 residents were referred for eyeglasses or further specialist care.
• 93 glasses were sold, 96% of which came directly from CHW referrals.
• 40% of CHWs showed improved knowledge in vision and eye care post-training.
• Testimonies from residents show increased confidence and satisfaction with the glasses' style, function, and affordability.

“I bought my first pair of reading glasses from the campaign, and it changed how I do daily tasks like reading the Quran or WhatsApp messages.” — Resident, Serang

Transforming Nutrition and Maternal Health in Rural Indonesia – Bayer (Wave 2024)

From October 2023 to September 2024, Penabulu Wikara partnered with reach52 and Bayer to launch a campaign aimed at improving nutrition, maternal and child health (MCH), and family planning in rural farming communities across Serang Regency, Pandeglang Regency (Banten Province), and Kupang Regency (East Nusa Tenggara).

The program focused on Better Life Farming (BLF) communities—specifically targeting women in agriculture and farming households—by delivering health education, supplement access, and behavioral change support through digital tools and grassroots engagement.

• 🧕 50 Community Health Workers (CHWs) Trained
  Local female CHWs received training on MCH, nutrition, family planning, and digital engagement tools. Average post-training score: 68%.
• 🧑‍🤝‍🧑 9,072 Residents Engaged
  Through a mix of door-to-door outreach and community events, agents reached women of reproductive age—53% of whom are farmers—across three districts.
• 📅 22 Community Events Conducted
  Health sessions included weight checks, nutrition talks by midwives, and Redoxon vitamin distribution. Total attendance: 1,791 residents.

• Improved Maternal Health Behaviors
  • 99% of pregnant women had attended antenatal care (ANC) visits.
  • 98% planned to deliver in health facilities and use modern contraception.
  • 97% of mothers with babies under 6 months had attended postnatal care and practiced exclusive breastfeeding.
• Behavioral Change in Nutrition & Vaccination
  • 42% of non-supplement users began supplementing post-engagement—Redoxon emerged as a top brand.
  • Positive shifts in dietary diversity and daily fruit/vegetable intake among children aged 6–23 months and 2–5 years.
  • Children with missed/delayed vaccinations were largely brought back on schedule.

“Thanks to the training session by reach52 on nutrition and MCH—facilitated by the local Puskesmas—I can now make a greater impact on the families in Ciruas.”

— Mrs. Maria Sawitri, CHW in Serang

Increasing Childhood Immunization Coverage in Banten – Sanofi Partnership

In late 2023, Penabulu Wikara partnered with reach52, Sanofi, and Bio Farma to pilot a new approach for increasing Inactivated Polio Vaccine (IPV) coverage in Serang Regency, Banten Province. This initiative addressed vaccine hesitancy and access challenges among parents of children under five years old through community-based engagement and collaboration with local health stakeholders.

• 🧕 80 CHWs Trained
  Kaders (CHWs) were equipped with targeted knowledge on IPV, vaccine safety, and how to address misinformation and fears within families. Post-training average score: 71%, with 98% of CHWs reporting the training was useful and relevant.
• 🩺 58 Midwives Trained
  In collaboration with the District Health Office (Dinkes) and Puskesmas, midwives received technical refresher training on vaccine administration, communication around AEFIs (Adverse Events Following Immunization), and parent engagement.
• 🧑‍🤝‍🧑 25,549 Residents Engaged
  CHWs conducted door-to-door education and distributed digital materials via WhatsApp, addressing common myths and encouraging attendance at vaccination events.
• 💉 29 Vaccination Events Organized
  Pilot drives across all kecamatan in Serang Regency, in collaboration with Puskesmas and Posyandu, resulted in 1,369 children (who had previously missed IPV 1 or 2) receiving their vaccinations.

• 26,041 children under five were identified, with 4,896 (19%) found to have missed one or more IPV doses.
• 28% of those children were vaccinated during the pilot events.
• Among those not reached through the drives, 54% of parents still followed up with vaccinations due to CHW influence.
• Monthly vaccination coverage increased by 25% across 29 kecamatan.
• In areas like Ciruas, attendance doubled, showing sustained impact beyond the campaign.

“Thanks to the training, we’re able to debunk myths and guide mothers more confidently. I’m proud to help increase vaccination coverage in our community.”

— Kader, Kragilan

“I often skip Posyandu because it’s far. But last week, thanks to the vaccination event near my house, I could bring my child easily.”

— Mother, Petir Village

Collaborative, Scalable, Sustainable

This program demonstrated that with the right education, community trust, and logistical support, vaccine hesitancy can be overcome. Nutritious snacks, pre-event reminders, and one-on-one follow-ups created a welcoming, informed environment for parents.

Advancing Tuberculosis Awareness and Screening – Johnson & Johnson (Wave 2024)

In the latest wave of support from Johnson & Johnson Global Community Impact (Wave 2024), Penabulu Wikara and reach52 launched a targeted tuberculosis (TB) awareness and screening campaign across two regions in Indonesia: Serang Regency, Banten and Kupang City, East Nusa Tenggara.

The campaign aimed to close gaps in knowledge and early detection of TB—one of Indonesia’s top public health burdens—through grassroots education, frontline capacity building, and strategic health system integration.

• 👩‍⚕️ 216 CHWs Trained
  Local CHWs received focused training on TB symptoms, transmission, and how to conduct door-to-door awareness efforts and pre-screening using digital tools.
• 🧑‍🏫 29 Puskesmas Staff Trained via TOT by Dinkes
  The District Health Office (Dinkes) facilitated Training of Trainers (TOT)
sessions for key frontline TB service staff (Petugas TK) at Puskesmas, strengthening referral networks and diagnostic pathways.
• 🚪 38,508 Residents Engaged via Door-to-Door Outreach
  CHWs conducted personalized education campaigns, visiting 34,767 households in Serang Regency and 3,741 in Kota Kupang, raising awareness on TB symptoms, stigma reduction, and when to seek medical help.
• 💉 5 TB Screening Events in Serang Regency
  In collaboration with Puskesmas, CHWs supported community-based Mantoux (tuberculin) test screenings, targeting high-risk populations and linking suspected cases to diagnostic follow-up.

• Thousands of residents, many in remote or underserved areas, were reached with life-saving education on TB.
• CHWs and health professionals were better equipped to detect and refer potential TB cases early—key to preventing community transmission.
• The campaign created stronger synergy between community actors and formal healthcare systems, especially in regions with persistent TB burdens.

“Before, many people thought coughing for weeks was just ‘biasa’. Now, they know it could be TB, and they ask me what to do next.”

— CHW, Serang

“Thanks to the training and support from Dinkes and reach52, we’ve improved early detection efforts in our Puskesmas network.”

— TB Focal Point, Kota Kupang

Promoting Whole Life Vaccination Awareness – GHIG8 Program

As part of the GHIG8 global initiative, Penabulu Wikara collaborated with reach52 to pilot a community-centered approach to Whole Life Vaccine (WLV) education in Serang Regency, Banten Province. This innovative campaign addressed vaccine awareness and confidence across all age groups, recognizing that immunization is not only for children—but a lifelong commitment to health.

The program aimed to bridge information gaps, build vaccine literacy, and support better decision-making for families, adolescents, pregnant women, and adults in rural communities.

• 👩‍⚕️ 250 Community Health Workers Trained
  CHWs were trained to deliver age-specific vaccine education covering childhood vaccines, HPV for adolescents, adult boosters, tetanus for pregnant women, and COVID-19. The training emphasized communication skills and myth-busting approaches tailored to different life stages
• 🚪 31,243 Residents Engaged
  Through extensive door-to-door outreach, CHWs educated residents across multiple age segments:
• 🧒 Mothers with children under five
• 👩‍🦰 Adolescents
• 👨 Adults and elderly
• 🤰 Pregnant women
  Messaging was customized to address the unique concerns and schedules for each group.
• 💉 2 Adolescent Vaccination Events Conducted
  Despite high demand, only two HPV vaccination events could be held due to limited vaccine stock at Puskesmas. The campaign highlighted a need for better supply chain alignment for adolescent immunizations in rural areas

• Community members gained greater understanding of vaccines beyond childhood, including the importance of adult and adolescent boosters.
• CHWs reported higher confidence in discussing vaccine safety, schedules, and managing concerns about side effects or misconceptions.
• Early data shows improved health-seeking behavior and increased interest in adolescent vaccines, even among populations that were previously hesitant or uninformed..

“Most parents didn’t know their teenage daughters needed the Tdap vaccine. After we explained it, they immediately asked how to register.”

— CHW, Serang

“This campaign made us realize vaccines aren’t just for babies. I didn’t know I needed a TT/TD shot during pregnancy.”

— Resident, 32, Kramatwatu

Raising Awareness on Chronic Disease and Lung Cancer Prevention – Amgen Partnership

In collaboration with Amgen and reach52, Penabulu Wikara launched a focused public health education campaign across South Tangerang and Serang Regency, targeting the prevention and early awareness of chronic diseases—particularly cardiometabolic syndrome (CMS)—and lung cancer.

This program responded to the growing burden of non-communicable diseases (NCDs) in Indonesia by empowering Community Health Workers (CHWs) to educate communities through repeated, structured home visits.

• 👩‍⚕️ 40 CHWs Trained
  CHWs in both South Tangerang and Serang received training on:
• Recognizing early signs of cardiometabolic risks (e.g., obesity, diabetes, hypertension)
• Educating residents on lifestyle-based prevention
• Communicating lung cancer risk factors, such as smoking and air pollution exposure
• 🏠 Two-Round Health Education on CMS
  CHWs conducted two separate home visits to reinforce understanding of:
• Healthy eating and physical activity
• Warning signs of metabolic disorders
• Risk factors and behavior change tips
• 💬 Third-Round Visit on Lung Cancer Prevention
  The final round of door-to-door outreach focused on raising awareness of lung cancer risks, encouraging early screening, and advising high-risk individuals to consult healthcare providers.
• 🧑‍🤝‍🧑 15,000 Residents Engaged
  The campaign successfully reached thousands of individuals with repetitive, personalized messaging, increasing retention and community trust.

• Residents reported better understanding of CMS and lung cancer risks—with anecdotal reports of improved diet, reduced smoking, and more frequent blood pressure checks.
• CHWs became trusted community educators, not only delivering knowledge but influencing behavior change through repeated, empathetic engagement.
• Early results suggest greater awareness among men, who are often underrepresented in NCD education campaigns.

“On the second visit, many residents remembered what we taught and had started walking every morning. That’s a real change.”

— CHW, South Tangerang

Improving Maternal Nutrition in Farming Communities – Bayer (Wave 2025)

In 2025, Penabulu Wikara continued its strategic collaboration with reach52 and Bayer to promote better maternal nutrition through the introduction of MMS (Multiple Micronutrient Supplements) in farming communities. This wave focused on pregnant women and women of reproductive age in Karawang and West Bandung Regencies, particularly those connected to Bayer's GAPOKTAN-supported agriculture programs.

• 👩‍⚕️ 50 CHWs Trained
  Local CHWs were trained to deliver focused nutrition education—particularly around the importance of MMS during pregnancy, dietary diversity, and maternal health awareness
• 🧑‍🤝‍🧑 8,000 Residents Engaged
  CHWs reached thousands of rural women—many of them farmers or wives of farmers—through door-to-door education campaigns tailored to their unique socioeconomic and geographic contexts.
• 🔁 4,000 Residents Received Follow-Up Visits
  To assess behavior change and reinforce learning, 50% of the residents engaged were visited a second time, focusing on adoption of better nutrition habits and consistent MMS consumption during pregnancy
• 📅 32 Nutrition Education Events Conducted
  Interactive sessions were held across both districts, involving midwives and community leaders to deliver practical, localized messaging on the importance of maternal nutrition and supplement adherence

• Women became more aware of micronutrient deficiencies during pregnancy, with many starting to adopt MMS as part of their daily routine.
• CHWs reported increased demand for nutrition-related guidance and MMS follow-ups in rural Posyandu sessions.
• Follow-up visits revealed positive lifestyle changes
, including improved dietary practices and proactive ANC participation.

“Before the visit, I didn’t even know what MMS was. Now, I take it every day because I know it’s for my baby’s future.”

— Pregnant Farmer, West Bandung

“This program has helped us reach mothers who usually don’t visit the Posyandu. By visiting them at home, we’re making real change.”

— CHW, Karawang

This campaign reinforces the power of community-based outreach in improving maternal health outcomes. With support from Bayer and reach52, Penabulu Wikara continues to help rural women access the information, motivation, and supplements they need for a healthier pregnancy and future generation.